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1. 
Cover image for Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Kotler rejoins thought leaders Hermawan Kartajaya and Iwan Setiawan from MarkPlus, Inc. to share tangible
Available: Copies:
2. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
content -- Leveraging thought leaders outside of your organization -- How much money does your buyer make
Available: Copies:
3. 
Cover image for Web rules : how the Internet is changing the way consumers make choices
Web rules : how the Internet is changing the way consumers make choices
by 
Murphy, Tom, 1953-
Books24x7 http://www.books24x7.com/marc.asp?bookid=2524
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=23779
Google http://books.google.com/books?id=HQUpAQAAMAAJ
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/43096728.html
http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X
Format: 
Electronic Resources
Publication Date 
2000
Excerpt: 
devoted to interviews with ten industry leaders, including Barry Diller (CEO of USA Networks), Jerry Yang
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