Electronic commerce: a dynamic markets perspective / Chipp, Kerry,

opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on

advertising -- Mobile marketing -- Demand generation and conversion in B2B markets -- Customer relationship

media marketing -- Lead generation and conversion in B2B markets -- Customer relationship development

existing copy and engage with emerging markets.

The Facebook era : tapping online social networks to market, sell, and innovate / Shih, Clara Chung

Social marketing to the business customer : listen to your B2B market, generate major account leads

Twitter power : how to dominate your market one tweet at a time / Comm, Joel.

these new tools and models to reach new markets, even in today's fragmented media environment."--BOOK

dealing with the digital ecosystem -- Dealing with variations of technology across different markets and

application across the Web Strategic Internet marketing planning Business and market analysis Integrated

Cybermarketing : how to use the Internet to market your goods and services / Bickerton, Pauline.