Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /

Digital branding in perspective -- The digital toolkit -- Digital brand strategy and measurement

: Targeting and Personalization in Digital Advertising, Ad Formats and Creative Strategies, Measurement and

dashboards, helping students to make sense of business measurement challenges, extract insights, and take

facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to

Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And

Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement

Evaluation and Measurement Process: DATA -- Part V Social Media Marketing in Practice -- Case Zone -- 10 Case

data management and measurement. Social media for consumer insight -- Social media metrics.

: Measurements -- Case Study: Predicting the Elections: Singapore -- Further Reading -- References -- 11. Cross

-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men

, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12