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1. 
Cover image for The SAGE handbook of digital marketing
The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Acceptance Model (TAM): Antecedents and Consequences/ The Consumer Culture Theory (CTC) Research Tradition
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2. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Media Persuasiveness -- Elaboration Likelihood Model -- Heuristic-Systematic Model -- Integrated Model
Available: Copies:
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