IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
3 Results Found Subscribe to search results
000IIE
Print
1. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
-customers -- 4.2.Motivations -- 4.3.Expectations -- 4.4.Fears and phobias -- 4.5.Online information processing
Available: Copies:
2. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Attitudes and Brand Relationships / Neil Hair -- 10.Male Consumers' Motivations for Online Information
Available: Copies:
3. 
Cover image for Marketing in the age of Google : your online strategy IS your business strategy
Marketing in the age of Google : your online strategy IS your business strategy
by 
Fox, Vanessa, 1972-
Format: 
Books
Publication Date 
2012
Excerpt: 
, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In
Available: Copies:
Limit Search Results
Access Level
Author
Format
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location