by
Strauss, Judy.
Format:
Books
Publication Date
2009
Excerpt:
-- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E
by
Hanson, Ward A.
Format:
Books
Publication Date
2007
Excerpt:
building -- Personalization -- Creating commitment -- Innovation and the net -- Pricing in an online world
by
Chipp, Kerry.
Format:
Books
Publication Date
2004
Excerpt:
-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic
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