questions, will engage readers, deepening their learning by helping them to think outside the box. Filled

social media marketing. This textbook challenges its readers to grapple with the daunting task of

visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating

less price sensitive than the consumer market, meaning that readers are more likely to pay a premium

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media guru Larry Weber describes newly available tools and platforms, and shows readers how to apply