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Digital marketing excellence : planning, optimizing and integrating online marketing

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2023

Excerpt:

-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital

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The SAGE handbook of digital marketing

Hanlon, Annmarie, editor.

Format:

Books

Publication Date

2022

Excerpt:

factors in digital marketing as the essential reference set for researchers in this area of continued

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Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2021

Excerpt:

1:REFERENCE

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Marketing 4.0 : moving from traditional to digital

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

. Chapter summaries highlight covered topics to enable this guidebook to double as an everyday reference

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Mobile marketing : an hour a day

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost

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