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Internet marketing research : theory and practice

Lee, Ook, 1965-

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing research : theory and practice / Lee, Ook, 1965-

Available: Copies:

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

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The SAGE handbook of digital marketing

Hanlon, Annmarie, editor.

Format:

Books

Publication Date

2022

Excerpt:

Research Ethics in Digital and Social Media Marketing Research/ Managing the Message, from Fake

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Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2021

Excerpt:

social media marketing research and practice. 11 new case studies have been added to the 'Case Zone

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eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

redandyellow https://www.redandyellow.co.za/textbook/

Format:

Books

Publication Date

2018 2011

Excerpt:

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

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Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2018

Excerpt:

Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social

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Digital marketing analytics : making sense of consumer data in a digital world

Hemann, Chuck, author.

Format:

Books

Publication Date

2018

Excerpt:

anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will

Available: Copies:

Social media marketing : theories & applications

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

-- Criticism -- Summary -- Research Directions -- Research Highlight: My Friend Bud -- Case Study: 3's Dancing

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eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2013 2011

Excerpt:

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

Available: Copies:

10.

Mobile marketing : an hour a day

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

-- Chart the future forward -- Research firms -- SMS aggregators -- Mobile web resources -- Mobile app

Available: Copies:

11.

Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

Format:

Books

Publication Date

2012

Excerpt:

Marketing research.

Available: Copies:

12.

Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa.

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