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1. 
Cover image for The 22 immutable laws of branding : how to build a product or service into a world-class brand
The 22 immutable laws of branding : how to build a product or service into a world-class brand
by 
Ries, Al.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc042/2003267314.html
Format: 
Books
Publication Date 
2002
Excerpt: 
/ Ries, Al.
Available: Copies:
2. 
Cover image for The 11 immutable laws of Internet branding
The 11 immutable laws of Internet branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2000
Excerpt: 
The 11 immutable laws of Internet branding / Ries, Al.
Available: Copies:
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