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1. 
Cover image for Digital analytics for marketing
by 
Sponder, Marshall, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
dashboards, helping students to make sense of business measurement challenges, extract insights, and take
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2. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing students, and managers involved in digital marketing strategy and implementation. Online resources
Available: Copies:
3. 
Cover image for Digital marketing fundamentals : OMCP's official guide to OMCA certification
by 
Jarboe, Greg, 1949- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900
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4. 
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of
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5. 
Cover image for Digital marketing : strategic planning & integration
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
marketing. The book is complemented by online resources for both instructors and students, these include
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6. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
The second edition of this popular text maintains a scholarly approach, providing students with an
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7. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
social media marketing textbook focuses on showing students how social media fits into the marketer
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8. 
Cover image for E-commerce : business, technology, society
by 
Laudon, Kenneth C., 1944- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
preparing students for real-life scenarios. In the Thirteenth Edition, Laudon and Traver add new existing
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9. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
students -- Check me out in MySpace -- Tweet your thoughts to the world -- Social networking and personal
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10. 
Cover image for Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing
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11. 
Cover image for Online marketing : a customer-led approach
by 
Gay, Richard.
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e
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12. 
Cover image for Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
services. Richardson mixes a collection of current readings to introduce the student to fundamental
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