Twitter power : how to dominate your market one tweet at a time / Comm, Joel.

planning, product development, and HR Start optimizing digital content in real time Implement advanced

ways to encourage it, and strategies for growing one customized experience at a time using powerful

-rich website -- Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules

estimated at 28% as of June 2012, with the time spent with mobile growing at 14 times the rate of desktop

: making connections one employee at a time -- How Adobe manages social using guardrails -- How Dell

over Time.

Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which

, goals, and process -- Evolve the story over time -- From audit to action -- Curate content to drive the

and technologies -- 16: Future of social business -- Social, personalized, and real time -- ROI of the

and pr in real time -- Real-time marketing and pr -- Develop your real-time mind-set -- Real-time blog

engage customers, build customer communities, and maximize profits in a time of marketing confusion