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Print
by 
Mpendukana, Sibonile.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
In social media we trust : what can brands and consumer interactions on facebook, in case the
Available: Copies:
2. 
Cover image for Website optimization : an hour a day
by 
Page, Rich.
Format: 
Books
Publication Date 
2012
Excerpt: 
Building Trust -- Monday: Optimize the Display of Security and Trust Seals and Symbols -- Tuesday: Make Use
Available: Copies:
3. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
' Changing Needs / Angela Hausman -- 12.Consumer Trust and Loyalty in e-Tail / Lin Guo -- 13.Toward a Theory
Available: Copies:
4. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
influence on the social web -- Importance of being customer-centric -- Transitive trust -- 3: How
Available: Copies:
5. 
Cover image for Unmarketing : stop marketing. Start engaging.
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2010
Excerpt: 
Hierarchy of Buying -- Word on Experts -- Trust Gap -- Restaurant That Didn't Get It -- Cold
Available: Copies:
6. 
Cover image for Internet marketing
by 
Hofacker, Charles F.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- The Payoff Page -- Computer-Mediated Selling -- Shopping on the Internet -- Perceived Risk and Trust
Available: Copies:
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