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1. 
Cover image for Web 2.0 : the business model
Web 2.0 : the business model
Web 2.0 : the business model
by 
Lytras, Miltiadis D., 1973-
Format: 
Books
Publication Date 
2009
Excerpt: 
Web 2.0 : the business model / Lytras, Miltiadis D., 1973-
Available: Copies:
2. 
Cover image for E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
.4.Relationship focus -- Summary -- 2.Marketing as a concept -- 2.1.The sales paradigm -- 2.2
Available: Copies:
3. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Communications: Examining Antecedents and Consequences / George R. Milne -- 7.Web 2.0 and Consumers' Digital
Available: Copies:
4. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
The Facebook era : tapping online social networks to market, sell, and innovate
The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
Web 2.0 -- Unternehmen.
Available: Copies:
5. 
Cover image for The digital handshake : seven proven strategies to grow your business using social media
The digital handshake : seven proven strategies to grow your business using social media
The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools
Available: Copies:
6. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
becoming "new media" -- Low barriers to entry everyone s in the media business -- Web 2.0 -- Multi platform
Available: Copies:
7. 
Cover image for Strategies and tools for corporate blogging
Strategies and tools for corporate blogging
Strategies and tools for corporate blogging
by 
Cass, John (Gene John)
Table of contents only http://www.loc.gov/catdir/toc/ecip079/2007004083.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and
Available: Copies:
8. 
Cover image for Internet marketing & e-commerce
Internet marketing & e-commerce
by 
Hanson, Ward A.
Format: 
Books
Publication Date 
2007
Excerpt: 
, and reflecting the lessons and new opportunities of "Web 2.0," Internet Marketing & e
Available: Copies:
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