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1. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising as Topic.
Available: Copies:
2. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
moments of receptivity : how media context helps advertising deliver more relevant communications -- Touch
Available: Copies:
3. 
Cover image for The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets
Available: Copies:
4. 
Cover image for Homepage usability : 50 websites deconstructed
by 
Nielsen, Jakob, 1957-
Format: 
Books
Publication Date 
2002
Excerpt: 
-- ALT Text -- Music -- Animation -- Advertising -- Typography -- Body Text and Background Colors -- Link
Available: Copies:
5. 
Cover image for E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer
Available: Copies:
6. 
Cover image for A guide to finding quality information on the Internet : selection and evaluation strategies
by 
Cooke, Alison.
Format: 
Books
Publication Date 
2001
Excerpt: 
-text documents, and dealing with advertising, sponsorship and other commercial information." "This comprehensive
Available: Copies:
7. 
Cover image for Internet marketing
by 
Hofacker, Charles F.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Some Rules to Keep in Mind -- Web Site Copy -- Advertising Banners -- The Hosting Page -- The Ad Banner
Available: Copies:
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