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Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals

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Internet marketing : strategy, implementation and practice

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2009

Excerpt:

companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of

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Teaching Web search skills : techniques and strategies of top trainers

Notess, Greg R.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0615/2006019130.html

Format:

Books

Publication Date

2006

Excerpt:

collection of goals -- How many main goals? -- Specific objectives -- Bringing it all together.

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Designing world class e-learning : how IBM, GE, Harvard Business School, and Columbia University are succeeding at e-learning

Schank, Roger C., 1946-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001055757.html
Publisher description http://catdir.loc.gov/catdir/description/mh024/2001055757.html

Format:

Books

Publication Date

2002

Excerpt:

's Personal Goals. The e-Learning Instructional Design Process -- e-Learning in Action. Bad e-Learning: Five

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Internet marketing

Hofacker, Charles F.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm

Format:

Books

Publication Date

2001

Excerpt:

Communications Strategy -- Web Site Communication Goals -- Establishing Online Relationships -- Human Information

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