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1. 
Cover image for Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
need to know about social media marketing: Humans buy from humans -- Small interactions lead to loyalty
Available: Copies:
2. 
Cover image for Wired and dangerous : how your customers have changed and what to do about it
by 
Bell, Chip R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer loyalty.
Available: Copies:
3. 
Cover image for Throwing sheep in the boardroom : how online social networking will transform your life, work and world
by 
Fraser, Matthew, 1958-
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
, voice and loyalty; 4: We Googled you: the privacy paradox; 5: Virtual reality: Second Life and death
Available: Copies:
4. 
Cover image for Throwing sheep in the boardroom : how online social networking will transform your life, work and world
by 
Fraser, Matthew, 1958-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- 3 It's a small world: exit, voice and loyalty -- 4 We Googled you: the privacy paradox -- 5 Virtual
Available: Copies:
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