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E-marketing : theory and application

Dann, Stephen, 1973-

Format:

Books

Publication Date

2011

Excerpt:

: Planning for emerging markets -- Chapter 13: Implementation issues for e-marketing -- PART 5: FUTURE

Available: Copies:

Throwing sheep in the boardroom : how online social networking will transform your life, work and world

Fraser, Matthew, 1958-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0902/2008041507-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0903/2008041507-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008041507-d.html

Format:

Books

Publication Date

2008

Excerpt:

-- 13 Markets 2.0: why MyMusic calls the tune -- 14 Enterprise 2.0: wiki while you work -- 15 Democracy

Available: Copies:

The long tail : how endless choice is creating unlimited demand

Anderson, Chris, 1961-

Format:

Books

Publication Date

2007

Excerpt:

Market segmentation.

Available: Copies:

Convergence culture : where old and new media collide

Jenkins, Henry, 1958-

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip069/2006007358.html
Table of contents http://swbplus.bsz-bw.de/bsz256674078inh.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014993073&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

see opportunities to direct content across many channels to increase revenue and broaden markets; at

Available: Copies:

Electronic commerce : strategies and models for business-to-business trading

Timmers, Paul.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99037219.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99037219.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/99037219.html

Format:

Books

Publication Date

1999

Excerpt:

Commerce Cases -- Markets and Competition -- Marketing Strategies and Programmes -- Roadmap for Business

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