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1. 
Cover image for E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
: Planning for emerging markets -- Chapter 13: Implementation issues for e-marketing -- PART 5: FUTURE
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2. 
Cover image for Throwing sheep in the boardroom : how online social networking will transform your life, work and world
by 
Fraser, Matthew, 1958-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- 13 Markets 2.0: why MyMusic calls the tune -- 14 Enterprise 2.0: wiki while you work -- 15 Democracy
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3. 
Cover image for The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
Market segmentation.
Available: Copies:
4. 
Cover image for Convergence culture : where old and new media collide
by 
Jenkins, Henry, 1958-
Format: 
Books
Publication Date 
2006
Excerpt: 
see opportunities to direct content across many channels to increase revenue and broaden markets; at
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5. 
Cover image for Electronic commerce : strategies and models for business-to-business trading
by 
Timmers, Paul.
Format: 
Books
Publication Date 
1999
Excerpt: 
Commerce Cases -- Markets and Competition -- Marketing Strategies and Programmes -- Roadmap for Business
Available: Copies:
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