Title:
Small business management and entrepreneurship
Author:
Stokes, David (David R.)
ISBN:
9781844802241
Personal Author:
Edition:
5th ed.
Publication Information:
London : Thomson Learning, 2006.
Physical Description:
xxiii, 479 pages : illustrations ; 25 cm
General Note:
Earlier ed. published: London ; New York : Continuum, 2002, under title: Small business management.
Contents:
Small business in the economy -- Entrepreneurship, the entrepreneur and the owner-manager -- The small business and entrepreneurial environment -- Innovation and the marketplace -- Information and help -- Business planning -- Successful small business strategies -- Start-ups and franchises -- Buying an existing business -- Forming and protecting a business -- Management of people and resources -- Marketing -- Money -- Business exits and realizing value.
Subject Term: