7 Results Found
0000000IIE
1.
by
Young, Antony, 1964-
Format:
Books
Publication Date
2010
Excerpt:
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
2.
by
Cornelissen, Joep, author.
Format:
Books
Publication Date
2014
Excerpt:
: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning
3.
by
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format:
Books
Publication Date
2011
Excerpt:
Communications function / Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs
4.
by
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics
by
Bothma, Neels.
Format:
Books
Publication Date
2005
Excerpt:
Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public
6.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
-- Media planning and analysis -- Overview of sales promotion management -- Trade-oriented sales promotion
7.
by
Hartley, Peter, 1946-
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/2001048113-d.html
Inhaltsverzeichnis Business communication
Inhaltsverzeichnis Business communication
Format:
Books
Publication Date
2002
Excerpt:
-- Written Communication in Organizations. Business writing: planning and organizing. Effective writing style
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