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1. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
2. 
Cover image for Made to stick : why some ideas survive and others die
Made to stick : why some ideas survive and others die
by 
Heath, Chip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0728/2006046467-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy0711/2006046467.html
Authors' web site http://www.madetostick.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0728/2006046467-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0728/2006046467-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Contagion (Social psychology.)
Available: Copies:
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