IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
3 Results Found Subscribe to search results
000IIE
Print
1. 
Cover image for Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning
Available: Copies:
2. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
Communications function / Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs
Available: Copies:
3. 
Cover image for Marketing communications : a brand narrative approach
Marketing communications : a brand narrative approach
by 
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location