Search Results for Market segmentation.

4 Results Found

0000IIE

Schiffman, Leon G.

Format:

Books

Publication Date

2010

Excerpt:

Taking a market segmentation approach, this latest edition of a respected text carefully balances

Available: Copies:

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

-concept -- Market segmentation -- The consumer decision-making process -- Family decision-making -- Organisational

Available: Copies:

Shank, Matthew D.

Format:

Books

Publication Date

1999

Excerpt:

-- Understanding Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and

Available: Copies:

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

buying behavior. -- 7. Organizational buyer behavior of group market. -- 8. Market segmentation

Available: Copies:

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