What logos do and how they do it

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Title:

What logos do and how they do it

Author:

Miller, Anistatia R., 1952-

ISBN:

9781564967053

Personal Author:

Miller, Anistatia R., 1952-

Publication Information:

Gloucester, Mass. : Rockport Publishers, 2000.

Physical Description:

143 pages : color illustrations ; 28 cm

General Note:

Includes index.

Subject Term:

Logos (Symbols)

Added Author:

Brown, Jared M., 1964-

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000005334	741.6 MIL	1	Searching... Unknown

Besides being immediately recognizable, logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic designers. This book presents twelve case studies and hundreds of supporting examples of current logos including Federal Express, Ann Taylor, Fila Sport, and Netscape, that have achieved success for their companies. This book illuminates the logo design process through the real-life projects of today's most talented designers and most interesting companies. Each project demonstrates, through detailed text and amazing graphics, what makes a logo successful for hotels, products, cosmetics and fashion, film and TV, business to business, creative services and more.

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