The marketing game! : with student CD-Rom

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Title:

The marketing game! : with student CD-Rom

Author:

Mason, Charlotte H.

ISBN:

9780072513806

Personal Author:

Mason, Charlotte H.

Edition:

3rd ed.

Publication Information:

Boston, Mass. : McGraw-Hill/Irwin, c2002.

Physical Description:

xviii, 100 p : ill., forms ; 28 cm + 1 CD-ROM (4 3/4 in.)

General Note:

Includes index.

Contents:

Introduction to the marketing game! -- The market opportunity -- Marketing department responsibilities -- Submitting the marketing plan -- Submitting an expanded marketing plan -- Supporting the marketing plan -- A new market opportunity.

Subject Term:

Management games.

Marketing -- Decision making.

Management games. (OCoLC)fst01007265

Marketing -- Decision making. (OCoLC)fst01010188

Added Author:

Perreault, William D.

Copies:

Available:*

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Searching... 1:RCBMF	1:GEN-BOOK	000018358	658.8 MAS	1	Searching... Unknown
Searching... 1:RCPTA	1:GEN-BOOK	000030415	658.802 MAS	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000005750	658.802 MAS	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000005949	658.802 MAS	2	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000039407	658.802 MAS	1	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000039408	658.802 MAS	2	Searching... Unknown
Searching... 1:VGDBN	1:GEN-BOOK	000014536	658.802 MAS	1	Searching... Unknown

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Summary

The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.