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The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

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The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

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ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- Management.

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Principles of management : practicing ethics, responsibility, sustainability

Laasch, Oliver, author.

Format:

Books

Publication Date

2021

Excerpt:

revised and updated with three brand new chapters on communicating, innovating and leading, this

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Applied crisis communication and crisis management : cases and exercises

Coombs, W. Timothy.

Format:

Books

Publication Date

2014

Excerpt:

tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&amp

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Innovation management and new product development

Trott, Paul.

Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578

Format:

Books

Publication Date

2012

Excerpt:

-- Managing R & D projects -- Open innovation and technology transfer -- Product and brand strategy -- New

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Innovation management and new product development

Trott, Paul.

Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578

Format:

Books

Publication Date

2012

Excerpt:

-- Managing R & D projects -- Open innovation and technology transfer -- Product and brand strategy -- New

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The Facebook era : tapping online social networks to market, sell, and innovate

Shih, Clara Chung-wai.

Format:

Books

Publication Date

2011

Excerpt:

Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of

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Fast company's greatest hits : ten years of the most innovative ideas in business

Vamos, Mark N.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2006043474-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2006043474-d.html

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Books

Publication Date

2006

Excerpt:

ten years includes "The Brand Called You" by Tom Peters, "A Design for Living" by Linda Tischler, and

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10.

Re-imagine!

Peters, Thomas J.

Format:

Books

Publication Date

2006 2003

Excerpt:

individual : life in a brand you world -- Boss job one : the Talent 25 -- Meet the new boss : women rule

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11.

Re-imagine! : [business excellence in a disruptive age]

Peters, Thomas J.

Table of contents http://catdir.loc.gov/catdir/toc/fy043/2004296757.html

Format:

Books

Publication Date

2003

Excerpt:

-- Welcome to XF/cross-functional world: the solutions50 -- Part 4. New business new brand : Beyond solutions

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12.

Who says elephants can't dance? : inside IBM's historic turnaround

Gerstner, Louis V.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html

Format:

Books

Publication Date

2002

Excerpt:

; Creating a global enterprise ; Reviving the brand ; Resetting the corporate compensation philosophy ; Back

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