Title:
Marketing channels : a management view
Author:
Rosenbloom, Bert.
ISBN:
9780030244827
Personal Author:
Edition:
6th ed.
Publication Information:
Fort Worth : Dryden Press, ©1999.
Physical Description:
xxii, 688 pages : illustrations ; 26 cm.
Series:
The Dryden Press series in marketing
Dryden Press series in marketing.
Contents:
pt. I. Marketing Channel Systems. Ch. 1. Marketing Channel Concepts. Ch. 2. The Channel Participants. Ch. 3. The Environment of Marketing Channels. Ch. 4. Behavioral Processes in Marketing Channels -- pt. II. Developing the Marketing Channel. Ch. 5. Strategy in Marketing Channels. Ch. 6. Designing the Marketing Channel. Ch. 7. Selecting the Channel Members. Ch. 8. Target Markets and Channel Design Strategy -- pt. III. Managing the Marketing Channel. Ch. 9. Motivating the Channel Members. Ch. 10. Product Issues in Channel Management. Ch. 11. Pricing Issues in Channel Management. Ch. 12. Promotion through the Marketing Channel. Ch. 13. Logistics and Channel Management. Ch. 14. Evaluating Channel Member Performance -- pt. IV. Additional Perspectives on Marketing Channels. Ch. 15. Electronic Marketing Channels. Ch. 16. Direct Selling and Direct Marketing Channel Systems. Ch. 17. Marketing Channels for Services. Ch. 18. International Channel Perspectives -- pt. V. Cases.
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.htmlContributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html