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000IIE
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1. 
Cover image for Economics for managers
by 
Farnham, Paul G.
Format: 
Books
Publication Date 
2010
Excerpt: 
: monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm
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2. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
customer profitability through pricing Pricing basics: a 60-second primer ; Price hikes and drops: match
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3. 
Cover image for Marketing channels : a management view
by 
Rosenbloom, Bert.
Format: 
Books
Publication Date 
1999
Excerpt: 
Issues in Channel Management. Ch. 11. Pricing Issues in Channel Management. Ch. 12. Promotion through the
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