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2. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
Strategisches Management.
Available: Copies:
3. 
Cover image for Who says elephants can't dance? : inside IBM's historic turnaround
Who says elephants can't dance? : inside IBM's historic turnaround
by 
Gerstner, Louis V.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Strategisch management.
Available: Copies:
4. 
Cover image for Strategic management : concepts and cases
Strategic management : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategisches Management.
Available: Copies:
5. 
Cover image for Strategic management and organisational dynamics : the challenge of complexity
Strategic management and organisational dynamics : the challenge of complexity
by 
Stacey, Ralph D.
Format: 
Books
Publication Date 
2000
Excerpt: 
Strategisch management.
Available: Copies:
6. 
Cover image for Thinking strategically : the competitive edge in business, politics, and everyday life
Thinking strategically : the competitive edge in business, politics, and everyday life
by 
Dixit, Avinash K.
Inhaltsverzeichnis Thinking strategically
Format: 
Books
Publication Date 
1991
Excerpt: 
Strategisches Management.
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