Summary

For upper-level undergraduate/graduate courses in Managerial Economics in departments of Economics and Finance. This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press - including numerous international examples - are incorporated into the chapters to reinforce the connection between economic and real business situations. - NEW - Added chapter on the New Economy business models - Chapter - Provides students with a basic introduction to business activities involving the Internet such as B2C and B2B, rise and fall of dotcoms, supply-chain management, and customer relations management - and links these activities to the fundamentals of managerial economics and analysis. - NEW - Expanded, rewritten discussion of strategy - In Chapter on oligopoly. - Gives students a greater focus on the relevant and important trend of business behavior and manageri