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1. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
regions and market groups -- 11. Global marketing management: planning and organization -- 12. Products
Available: Copies:
2. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format: 
Books
Publication Date 
1999
Excerpt: 
assessing global markets -- Business customs in global marketing -- The political environment : a critical
Available: Copies:
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