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Cover image for Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Psychological aspects.
Available: Copies:
3. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
The brand marketing book : creating, managing, and extending the value of your brand
The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: 
Books
Publication Date 
2000
Excerpt: 
advertising, marketing, publicity, and research. Case studies of successful brands that are now household
Available: Copies:
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