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1. 
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2002
Excerpt: 
' demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding
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2. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Motivation research (Marketing)
Available: Copies:
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