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1. 
Cover image for The new strategic brand management : advanced insights and strategic thinking
The new strategic brand management : advanced insights and strategic thinking
by 
Kapferer, Jean-Noël.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
The new strategic brand management : advanced insights and strategic thinking / Kapferer, Jean-Noël.
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2. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer
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