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1. 
Cover image for Living the brand : how to transform every member of your organization into a brand champion
Living the brand : how to transform every member of your organization into a brand champion
by 
Ind, Nicholas.
Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.
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2. 
Cover image for Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Format: 
Books
Publication Date 
2002
Excerpt: 
branding -- 3. Nation brands: the value of 'provenance' in branding -- 4. Branding for success -- 5. The
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3. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Foreword / Introduction: Emotional Branding: Fuel for Success in the Twenty-first Century
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