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2. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
investment's value in today's results-driven marketing world * how to get the maximum impact out of digital
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4. 
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2002
Excerpt: 
branding -- 3. Nation brands: the value of 'provenance' in branding -- 4. Branding for success -- 5. The
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