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1. 
Cover image for Living the brand : how to transform every member of your organization into a brand champion
Living the brand : how to transform every member of your organization into a brand champion
Living the brand : how to transform every member of your organization into a brand champion
by 
Ind, Nicholas.
Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values
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2. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
Emotional branding : the new paradigm for connecting brands to people
Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising: Not Gratuitous, but Relevant Emotions -- Vision -- inspiration for change: how to get there from
Available: Copies:
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