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1. 
Cover image for Hospitality sales and advertising
Hospitality sales and advertising
by 
Abbey, James R.
Format: 
Books
Publication Date 
1998
Excerpt: 
Hospitality sales and advertising / Abbey, James R.
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2. 
Cover image for Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing the same difference : cultural and language dichotomy in advertising / Seeco, Louis
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3. 
Cover image for The long tail : how endless choice is creating unlimited demand
The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets
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4. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html
Format: 
Books
Publication Date 
2004
Excerpt: 
sometimes sought through promotion, advertising and communications plans."--BOOK JACKET.
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