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1. 
Cover image for Lifestyle market segmentation
Lifestyle market segmentation
by 
Cahill, Dennis J.
Format: 
Books
Publication Date 
2006
Excerpt: 
Lifestyle market segmentation / Cahill, Dennis J.
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2. 
Cover image for Market segmentation : conceptual and methodological foundations
Market segmentation : conceptual and methodological foundations
by 
Wedel, Michel.
Format: 
Books
Publication Date 
2000
Excerpt: 
Unobservable Bases: Values and Lifestyles. 17. Product-specific observable Bases: Response-based Segmentation
Available: Copies:
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