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1. 
Cover image for Market segmentation : how to do it, how to profit from it
Market segmentation : how to do it, how to profit from it
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2004
Excerpt: 
Market segmentation : how to do it, how to profit from it / McDonald, Malcolm.
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2. 
Cover image for Segmentation, revenue management, and pricing analytics
Segmentation, revenue management, and pricing analytics
by 
Bodea, Tudor, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional
Available: Copies:
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