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1. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
strategy -- 5. Reports from contemporary business -- Pt. III. Research design and methodology -- 6. In
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2. 
Cover image for Market segmentation : conceptual and methodological foundations
by 
Wedel, Michel.
Format: 
Books
Publication Date 
2000
Excerpt: 
segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired
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