Consumer behaviour : market segmentation.
Title:
Consumer behaviour : market segmentation.
Author:
Schiffman, Leon G. Consumer behaviour 4th ed.
ISBN:
9781442555365
Publication Information:
Frenchs Forest, N.S.W. : Pearson Australia, c2011.
Physical Description:
[37] p. : ill. ; 25 cm.
General Note:
This custom book is compiled from chapter 2 of : Consumer behaviour, 4th ed. / Schiffman ... [et al.].
Supplement to: Consumer behaviour, 5th [Australian] ed. / Leon Schiffman ... [et al.].
Added Author: