4 Results Found
0000IIE
by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting
by
Roberts, Kevin, 1949-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005014352.html
Table of contents http://swbplus.bsz-bw.de/bsz254965075inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-d.html
Table of contents http://swbplus.bsz-bw.de/bsz254965075inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-d.html
Format:
Books
Publication Date
2005
Excerpt:
Advertising -- Brand name products.
by
McDonald, Malcolm.
Format:
Books
Publication Date
1995
Excerpt:
objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The
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