Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.

Title:

Author:

Barker, Melissa S.

ISBN:

9781133589273

Edition:

International ed.

Publication Information:

Australien : South Western Cengage Learning, 2013

Physical Description:

xv, 380 s. : col. ill.

General Note:

1. Why Social Media?. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media. 5. Publishing Blogs. 6. Publishing Podcasts & Webinarw. 7. Publishing Articles, White Papers and E-Books. 8. Sharing Videos. 9. Sharing Photos and Images. 10. Social Networks. 11. Microblogging. 12. Discussion Boards, Social News Sites, and Q&A Sites. 13. Mobile Computing & Location Marketing. 14. Social Media Monitoring Tools. 15. Social Media Marketing Plan. Appendix: Sample Social Media Marketing Plan

Contents:

1. Why Social Media?. 2. Goals and Strategies -- 3. Identifying Target Audiences -- 4. Rules of Engagement for Social Media -- 5. Publishing Blogs -- 6. Publishing Podcasts & Webinarw -- 7. Publishing Articles, White Papers and E-Books -- 8. Sharing Videos -- 9. Sharing Photos and Images -- 10. Social Networks -- 11. Microblogging -- 12. Discussion Boards, Social News Sites, and Q&A Sites -- 13. Mobile Computing & Location Marketing -- 14. Social Media Monitoring Tools -- 15. Social Media Marketing Plan -- Appendix: Sample Social Media Marketing Plan.

Subject Term:

Added Author:

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025591815	658.872 B168S 2013	1	Searching... Unknown

Bound With These Titles

On Order

Summary

SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.