IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies: