3 Results Found
000IIE
1.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
2.
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
products : public relations and sales promotion -- Professional sales -- Direct and online marketing
3.
by
McDonald, Malcolm.
Format:
Books
Publication Date
1995
Excerpt:
objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The