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1. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
Available: Copies:
2. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.
Available: Copies:
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