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1. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and Ethics
Available: Copies:
2. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
-Trust Organization / Communication Ethics: Think Like a Professional: Don't Be Idealistic When Sorting Out Right from
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3. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Social marketing and consumer citizenship / Effi Raftopoulou -- New technologies of marketing research
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