Word-of-mouth in brand building : reading pack.
Title:
Word-of-mouth in brand building : reading pack.
Author:
Independent Institute of Education. Vega School of Brand Leadership.
Edition:
[2013 edition].
Publication Information:
[Johannesburg] : Sun Media Metro, 2013.
Physical Description:
1 volume ; 30 cm
General Note:
Packaging and reproduction by Sun Media Metro for Vega School of Brand Leadership.
Added Corporate Author: