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1. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2014
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
2. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing channels : a management view / Rosenbloom, Bert.
Available: Copies:
3. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2010
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
4. 
Cover image for Marketing channels
Marketing channels
by 
Coughlan, Anne T.
Format: 
Books
Publication Date 
2001
Excerpt: 
The Prentice Hall international series in marketing
Available: Copies:
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